The Biological and Psychological Drives Behind Consumerism Essay

Most of us like to think that we are reasonable, rational, and item-by-item thinkers and actors. Thus, we believe that we have a good enough reason for our choices. However, we very much erroneously buy products succumbing to strange compulsion. It is a world-beater of consumerism. The term consumerism is delimitate as the feedency of people to identify strongly with products they consume, particularly of denomination brands and status-enhancing appeal. Then, how does the power of consumerism win over our rationality? In this situation, we pretend to escort the primary cause of the impulse consumerism is the commercial seductions. The truth, however, is that the shopping indulgences does not make grow from a manipulation of the commercial advertisements, but rather a biologic and psychological drive planted in every one of us. The biological and psychological drives for our consumerism are evidenced by in order to return off, to trip up rid of stress, and to follow the fa shion. Virginia Postrel explains about a reaction of Afghans when they get liberated after the Taliban fell. Although they are not been exposed of any ubiquitous advertising or elaborate marketing campaigns at all, consumerist impulses expressed as if they were celebrating the end of tyranny by buying consumer electronics (301). This reaction well shows the merciful desire aesthetic value and also the power of consumerism. In my case, the power of consumerism comes to the surface when I get to choose a product of amongst famous brand and no-name. I often make a finale to afford the cheaper one and then with the profit actually not a real profit that I earn from buying the cheaper one, I tend to make a reasonable excuse to spend the remained money for the fill-in of the shopping. It i... ...ver us than we realize.I think this quotation strongly describes beyond what I have said about the internal drives of people I send word imagine it, thus I want it. I want it, therefore I s hould have it. Because I should have it, I need it. Because I need it, I deserve it. Because I deserve it, I volition do anything necessary to get it. Before your consciousness being attacked presently by imaging it, first try to recognize what your internal needs are and set your limits rationally. Wanting things is perfectly human desire. However, buying material things doesnt lead us to have a happier and more fulfilling life. The more you assert on superficial things to satisfy your needs for belonging and identity, the more disgruntled youre likely to be over the long run. If we bunsnot control ourselves, we can easily surrender to worship of consumerism and materialism.