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Thursday, January 30, 2020

Genetically modified organism - DNA Essay Example for Free

Genetically modified organism DNA Essay 1. Introduction Genetically modified foods are foods derived from genetically modified organisms (GMOS). GMOS have had particular turns led to their DNA by genetic engineering techniques. In fact,GM foods are already becoming a part of our life. (Maessen, 1997) The 2010 estimate, the most recent, says that 925 million people were undernourished in 2010 (FAO 2010). There are clearly some very real issues that need to be resolved. The purpose of this paper is to discuss whether GM foods can solve the problem of world hungry . It covers two advantages of GM food which are increasing production and effects of environment protection,finally it will cover a disadvantage for human health. 2 . Advantages 2. 1 Increase in food production GM food should be consider as a solution to slove world hunger as it produces much higher yield than conventional crops. Firstly,Crops are genetically modified in order to make them pest-resistant, drought-resistant, higher yield per acre, faster maturing, or some other improvement over natural crops. They are likely to be safer than ordinary crops since they dont have chemical pesticide on them , they are more likely to be picked and sent to market at their peak of ripeness, and are likely to last longer once you have them home in refrigerators. Its helping to resolve the worlds hungry problem. 2. 2 Advantages for environment protection One effect of GM foods is to protect environment. Genes could also be manipulated in trees, for example to absorb more CO2 and reduce the threat of global warming. Genetic Engineering could increase genetic diversity, and produce more variant alleles which could also be crossed over and implanted into other species. (Friends of Earth,2003) 3. Disadvantages of GM foods potential negative human health There are also critics objected to potential negative human health. As it has a Genetic engineering may actually counteract the processes of nature by reducing the resistance of the species to environmental extremes and diseases by creating ideal traits. Furthermore, new viruses would be encouraged to mutate into more dangerous, virulent forms that would be unstoppable. Even more horrifying is the possibility that genetically engineered products have the capability of being toxic and threatening to human and animal health. (Royal Society. 2002)Some scientists believe that introducing genetically modified genes may have an irreversible effect with consequences yet unknown. (Food Standards Agency. 2002. ) 4. Conclusion In conclusion,this paper discussed the effects of GM foods. Therefore, according to these passage that the genetically modified technology can bring more advantage and less disadvantage to us. It becomes a tendency to eat genetically modified foods. So we just be at ease to eat unless the productions are counterfeit and inferior and it is not qualified by the standard department and the GM foods almost can solve food crisis. Words (428). References 1) Maessen, GDF. 1997. Genomic stability and stability of expression in genetically modified plants. Acta Botanica Neerlandica 46 3-24 2) Department of Environment, Transport and the Regions. 1999. News Release 107, 5 November 1999. 3) Schmidt, T and Heslop-Harrison, JS. 1998. Genomes, genes and junk: the large scale organization of plant chromosomes. Trends on Plant Science 3 195-9 4) Royal Society.2002. Genetically modified plants for food use and human health – an update 5) Dr Marion Healy. 2005. Food Standards Australia New Zealand. 2005. Retrieved June, 2005 from http://www. foodstandards. gov. au/_srcfiles/GM%20Foods_text_pp_final. pdf 6)Genetically Modified crops and food ,Friends of Earth,(2003). Retrieved January ,2003 from http://www. foe. co. uk/resource/briefings/gm_crops_food. pdf 7) Food Standards Agency. 2002. GO10008 Evaluating the risks associated with using GMOs in Human foods. Retrieved from http://www. foodstandards. gov. uk/science/sciencetopics/gmfoods/gm_reports.

Wednesday, January 22, 2020

My Childhood House :: Free Essays

My Childhood House When I was a child I used to live in a house which was very old and very big. To add a bit of ambience, there is one of the largest graveyards in the nation right across my street. It used to give me creeps especially around Halloween. The house was quite old if I remember rightly; I think it was built in the 1800s. There would be usual sounds of an old house, the creeks and groans and the occasional sounds here and there. The cellar was very eerie as most cellars would be. There was one room in the cellar; it was a storage room that was most disturbing. No one ever went in there unless it was necessary, no one stayed in there longer than they had to. My brother and I would swear we saw eyes watching us from the dark room sometime. My brother used to tell me the weird dreams he used to have. It seemed as if the house was trying to communicate with him. One of the dreams he had was of small children writing on the living room walls, and an adult, maybe one of the children's parent, yelling at them. Not long after, my parents decide to decorate the living room. We had friend and relative's helping us helping us strip off the wallpaper. There must have been at least twenty layers of wallpaper. Sure enough one of the layers of wallpaper had writing on it, in what looked like crayon marks. Calculations such as 1+1=2 were written on the wall. The moment I saw this I was astonished, my brother and I quickly ran to my parents and told them of this sinister discovery. My parents didn't think much of it but only coincidence; after all, my mother is an adamant disbeliever in the supernatural. My brother and I decided to investigate further, because we were kids exploration was fascinating for us. We decided to stay awake all night in our separate bedrooms that were situated on the upper level.

Tuesday, January 14, 2020

Clerval and Elizabeth Essay

It confirms our belief that he has become evil, but we also know the reasoning behind this,For no matter what he does he will always be shunned by mankind because of his appearance, and therefore why should he show them kindness if it is not reciprocated. The murder of William, 3 are all ruthless acts, they are also acts of vengeance towards Frankenstein. Some would however, argue that if Frankenstein had indeed made him a female partner then the torment would have ceased and Elizabeth’s life would have been spared. Frankenstein declares him a â€Å"monster† for these actions, but after all Frankenstein destroyed the creatures hopes for a female companion. However, the murders of William and Clerval can also, in some ways, be justified as acts of retribution although they can be seen as vengeful and foul. This shows the creature’s monstrous side. He is also capable of evil wickedness in the way that he coldly and calculatingly frames Justine of a murder she did not commit Mary Shelly had many themes running throughout her story bases on what she felt and what was going on around her at the time. One of the main themes is radical reform. Mary Shelly once described the French Revolution by saying â€Å"†¦ the giant now awoke. The mind†¦ received the spark which lit it into an inextinguishable flame†¦ â€Å". This could equally be her describing the creature. During â€Å"The French Revolution† never before were seen acts that were carried out by the common people, the poor were now daring to overthrow the rich. Mary Shelly witnessed the destruction of her Mother and Father’s reputation caused by their revolutionary fervour and managed to distance herself from it. Perhaps Mary Shelly’s Frankenstein is an allegory of the French revolution. The creature could be seen as a demonstration of the consequences of unleashing an uncontrollable force, Frankenstein could be seen as the initiators of the French Revolution who fail to control their followers. Frankenstein is very irresponsible of his creation and shuns it from the moment it comes to life, he also fails to keep the creature under control. The creature is then rejected, cursed and unloved by everyone, no matter what he does, he deals with his hurt and his anger by destroying everything he comes across and eventually he destroys his creator, Victor. Victor’s lack of responsibility towards the monster has resulted in his own downfall. This is what happens to the people who lead the way in French Revolution. They too created a monster who grew out of control and eventually the leaders were executed. Frankenstein’s creature begs to be treated with kindness and respect, but he is spurned and rejected. His moral monstrosity of the terror is also a creation of the French Aristocracy. If the Aristrocracy had acknowledged and paid gratitude and respect to the common people, they would of reciprocated in kind and the need for a revolution would be unnecessary. . Both the creature and his creator are warnings/demonstrations to the world: the powerful must esteem and respect the powerless, or revolution will ensue. Now I come to answer the question â€Å"does Shelly intend us to respond to the creature as a monster†. What Mary Shelly is saying is that monsters aren’t born they are made. This is evident in the way that the creature is treated. When he is first introduced to the world he is a kind, loving being, perhaps even an example of goodness. But when in the face of people he is rejected, cursed upon and unloved, this in effect turns the creature into a monster. Mary is also saying that reform, when it is controlled and in the right hands is not a bas thing, but when we fail to control it will grow uncontrollable and become evil. By Joshua Gray Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Mary Shelley section.

Sunday, January 5, 2020

A Brief Note On Parkinson s Disease And Its Effects On...

Meghan Covrig Adkins Honor English III-4th 1 November 2016 Behind the Mask Imagine waking up one morning, as stiff muscles make movement nearly impossible.As you try to brush your teeth, your hand keeps shaking. Getting into the shower, you brace yourself against the wall to keep from falling. Then you struggle putting on your clothes. Sitting at the table eating your breakfast, you begin to cough, sputter, and choke on what was an appetizing meal. The life of a person with Parkinson’s Disease is much more difficult than the life of a person without the disease. Everyday tasks seem grueling and unattainable. Scenarios, such as the one above, occur every day and wreak havoc on innocent people’s lives. Even though the number of patients with PD continues to rise, the government still does not provide the adequate funding to answer questions surrounding Parkinson’s Disease. Parkinson’s Disease (PD) is a chronic and progressive disorder that affects the Central Nervous System (CNS). The Central Nervous System is the portion of the body that encompasses the brain and spinal cord (Abromovitz 13). Parkinson’s Disease is characterized by an abnormal motor output. The output is irregular because impulses are blocked and can not be interpreted. Since the impulses can not be deciphered, the messages are misconstrued and the brain confuses commands (Hains 1). According to a 2006 survey, five percent or 1.5 million Americans have Parkinson’s Disease. The number of people withShow MoreRelatedNerve Cells9382 Words   |  38 Pagesof the nervous system, a specialized type of cell that integrates electrochemical activity of the other neurons that are connected to it and that propagates that integrated activity to other neurons. They are the basic information processing structures in the CNS. There are as many as 10,000 specific types of neurons in the human brain, A. Types of Neurons a. Motor neurons gt;These transmit impulses from the central nervousRead MorePsychology Workbook Essay22836 Words   |  92 PagesI. INTRODUCTION Objective I.1 Define psychology: the science of behavior and mental processes. |Margin Learning Question(s) (if applicable) |Page(s) | |None | | Key Terms Psychology: the science of behavior and mental processes. Exercises 1. Put a check markRead MoreOcd - Symptoms, Causes, Treatment131367 Words   |  526 PagesThe Guilford Press A Division of Guilford Publications, Inc. 72 Spring Street, New York, NY 10012 www.guilford.com All rights reserved Paperback edition 2007 Except as noted, no part of this book may be reproduced, translated, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, microfilming, recording, or otherwise, without written permission from the Publisher. Printed in the United States of America This book is printed on acid-free paperRead MoreStrategic Marketing Management337596 Words   |  1351 Pagesweaknesses Evaluating competitive relationships and analysing how organizations compete Identifying competitors’ objectives Identifying competitors’ likely response profiles Competitor analysis and the development of strategy The competitive intelligence system The development of a competitive stance: the potent ial for ethical conflict Summary CONTENTS vii Stage Two: Where do we want to be? Strategic direction and strategic formulation 7 Missions and objectives 7.1 7.2 7.3 7.4 7.5 7.6 7.7 7.8 Learning

Saturday, December 28, 2019

Business Law - 2812 Words

CURTIN COLLEGE BUSINESS LAW 1100 ASSIGNMENT TWO (30%) Part A - Four step process The case study which students are required to resolve using the four step process is set out below. Students are required to apply the relevant legal concepts and principles to analyse and solve the legal issues arising in the case study by explaining and applying their knowledge of the legal principles and rules arising in Australian legal system: topic four to five inclusive. Please note also that the information contained in the course materials (the Source Book, computer based tutorials and seminar materials) are sufficient when completing your assignment. It is not necessary to research beyond these materials for the purpose of†¦show more content†¦Those who deliberately choose to cheat by way of plagiarism, however, will be identified and dealt with accordingly. Students are strongly advised to understand their responsibilities in relation to correct referencing and should use Chicago Referencing. Format of assignments Assignments cannot be handwritten and must comply with the following format requirements. Those assignments, which do not conform to these requirements without prior agreement of the unit coordinator, will either be returned to the student unmarked or will have marks deducted: Document type: Word or pdf (pdf preferred) Font: Arial or similar font - no smaller than 12 point in size Pages: Numbered in top or bottom margin Spacing: Appropriate line spacing and paragraph spacing Margins: At least 2.5 cm top, left, right bottom Presentation Cover sheet (located on Blackboard under the Assessment folder) must be attached to the assignment Introduction to answers, content of body and concluding comments Appropriate sentence structure Correct grammar, spelling and punctuation Paragraph size and breaks appropriate Consistent format Appropriate use of headings and sub-headings Within acceptable word limit Appropriate referencing and acknowledgment of sources Word Limit The total assignment (meaning Part A and Part B) should be a minimum of 1,000 words and not exceed 2,500 words. Please provide aShow MoreRelatedBusiness Law And Ethics : Backoffice Business Brief1862 Words   |  8 Pages Running head: BACKOFFICE BUSINESS BRIEF 1 Business Law and Ethics BackOffice Business Brief Patten University BACKOFFICE BUSINESS BRIEF 2 Constitutional Rights and Guarantees BackOffice is a new startup business that will provide potential clients with an application (app) that woul d automate certain business functions. BackOffice will be selling the app to certain business clients that will use it to facilitate their customers’ transactions. It is important that the owner of this companyRead MoreLegal Underpinnings of Business Law Essay609 Words   |  3 PagesLegal Underpinnings of Business Law OMM 670: Legal Environment February 25, 2013 Legal Underpinnings of Business Law Business | Type of Business | Liability Exposure | Compare | Contrast | Tinker’s Home Security Service | Sole proprietorship | Unlimited | Monetary rewards are from both the Proprietor amp; business | Sole Liability | Tinker amp; Tailor’s Home Security Service | General partnership | Unlimited | All partners are responsible whether silent or active | If you areRead MoreLaw 531 Business Forms Worksheet1386 Words   |  6 Pagesï » ¿University of Phoenix Material Business Forms Worksheet There are seven forms of business: sole proprietorship, partnership, limited liability partnership, limited liability company (including the single member LLC), S Corporation, Franchise, and Corporation. 1. Research and provide three advantages and three disadvantages for each business form. 2. Provide a 100- to 200-word summary in which you provide an example business that you would start for each form. What is legally necessary toRead MoreBusiness Law3143 Words   |  13 Pages2012 – OCTOBER SEMESTER 2012 STUDENT NAME: CHU THI HONG TUYEN ID No.: 2448481 BMLW5103 – BUSINESS LAW ASSIGNMENT Question 1 Discuss the enforceability of an agreement which lacks consideration. Using legal authorities (relevant statutes and cases) to support your discussion. Answer: A valid contract is an agreement made between two or more parties that creates rights and obligations that are enforced by law. What does the consideration mean? And what does it effect to the agreement? 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Under civil law, two parties here had signed a civil contract in writing. Because the contract failed to specify clearly front or rearRead MoreBusiness Law Development Of Mongolia2212 Words   |  9 PagesCourse Paper Myagmarsuren Jargal International American University BUS 540: Business Law for Managers Flavia LLoyd June 28, 2015 Business Law Development Issues in Mongolia Mongolia is a developing country, which is encountering challenges to develop modern business law. During the twentieth century, Mongolia had been a socialist country and developed almost fifty years of non-private property regime. However, the end of the twentieth century, the country changed its regime to democraticRead MoreBusiness Law1345 Words   |  6 PagesQn 1: Whether James can hold the Happy Holiday Hotel for the loss of his property under the common law? The issue of this case will be whether James can hold Happy Holiday Hotel responsible for the loss of his property notwithstanding the exemption clause found in the hotel rooms. Under the Exemption Clauses in Common Law, it states that in order for this clause to be valid, the clause must be included in the contract when the contract is made. If there is any attempt to include it in after theRead MoreBusiness Law1088 Words   |  5 Pagesconditional constitute consideration? Yes, such a promise consideration even if the condition is unlikely to occur. 3. What is the general rule about the adequacy of consideration? The adequacy of the consideration is irrelevant because the law does not prohibit bargains. 5. Is there consideration when a secured note for a lesser amount is given and accepted in discharge of an unsecured note for a greater amount? Explain. No, because if a secured not for a lesser amount is given andRead MoreBusiness Law2474 Words   |  10 Pagesnature of liability in negligence amp; (3.3) Explain how a business can be vicariously liable 4 (4.1) Apply the elements of the tort of negligence and defences in the above different business situations for the legal officer who is assigned to VJSC amp; (4.2) Apply the elements of vicarious liability in above different business situations for the legal officer who is assigned to VJSC 8 Conclusion 11 References 12 Introduction Law plays important roles to protect benefits, obligations and

Friday, December 20, 2019

The Lost Art Of Listening By Michael P. Nichols - 1375 Words

Communication is important in every type of relationship. Yet, most of us fail to communicate effectively. According to Nichols, the main reason for this failure is because of our weak or lack of listening skills. In his book, â€Å"The Lost Art of Listening† Michael P. Nichols, makes the case for the importance of utilizing effective listening skills in order to improve relationships. This paper will critically review Nichol’s book and in doing so, will address the purpose and organization of the book. It will address the major points presented by the author. It will then provide a respond to the major points and give an opinion on the book. Nichol’s purpose for writing the book was to provide people with the listening skills needed to help improve their relationships. The author does this by first explaining the need to be heard and why it is important to listen. He then describes and gives concise advice on how to practice effective listening. He also provides instructions on how to deal with issues that impede listening, issues such as anger, fear, hurt, etc. Interspersed throughout the book, he gives numerous concrete examples from his own experience and from his clients. The book is divided into four sections. The first section provides an in-depth explanation for why people need to be heard. . This is a common need shared by all. According to Nichol’s this is a natural need. We all have a story to tell and want someone to hear our story—we need to beShow MoreRelatedRelationship Analysis Paper1603 Words   |  7 Pagesfirst scan those the threats which deepen the gaps by all means as if we can manage to generate a field which is optimistic and healthy rather than pessimistic or negative; then we can listen to each other’s perceptions and can avoid ineffective listening which ultimately leads to conceptual clashes. The second theory, the social exchange theory, is an ilk of the cause and effect theory which focuses on the consequences of any behavioral conduct. If jack and I take care of our communicational conductsRead MoreDoes Ministry For Women Not Become A Challenge?1296 Words   |  6 Pagesthe pros and cons of my decision of not giving FL a ride to his place. I have learned to be patient in listening to God’s voice through the challenges. I have learned that I will be aware of the problems that I encountered in this case study, on multiple levels and, also be mindful how to help people, involved in it, feel comfortable. Bibliography Nichols, Michael P. The Lost Art of Listening: How Learning to Listen Can Improve Relationships, 2nd ed. New York: Guilford Press, 2009. DoehringRead MoreFeasibility Studies for Bookstore and Coffee Shop15507 Words   |  63 Pagesexpenses. Table 1 Capital Contributions |Elmer Rico C. Jimenez |P 10,000,000 | |Daryl L. Deita |P 10,000,000 | |Rafael B. Nepomuceno |P 10,000,000 | | Read MoreInnovators Dna84615 Words   |  339 Pagesnew ideas that solve the important problems. Buy it now and read it tonight. Tomorrow you will learn more, create more, inspire more.† Chairman of the Executive Committee, Intuit Inc. â€Å" e Innovator’s DNA sheds new light on the once-mysterious art of innovation by showing that successful innovators exhibit common behavioral habits—habits that can boost anyone’s creative capacity.† author, e 7 Habits of Highly E ective People and e Leader in Me â€Å"Having worked with Clayton Christensen onRead MoreOrganisational Theory230255 Words   |  922 PagesCataloguing-in-Publication Data A catalogue record for this book is available from the British Library Library of Congress Cataloging-in-Publication Data McAuley, John, FIPD. Organization theory : challenges and perspectives / John McAuley, Joanne Duberley, Phil Johnson. p. cm. Includes bibliographical references and index. ISBN-13: 978-0-273-68774-0 ISBN-10: 0-273-68774-3 1. Organizational sociology. I. Duberley, Joanne. II. Johnson, Phil, 1955III. Title. HM786.M33 2007 302.3’5—dc22 2006022347 10 9 8 7 6 5 4 3 2 1 10Read MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pages Organizational Behavior This page intentionally left blank Organizational Behavior EDITION 15 Stephen P. Robbins —San Diego State University Timothy A. Judge —University of Notre Dame i3iEi35Bj! Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Director of Editorial Services:Read MoreFundamentals of Hrm263904 Words   |  1056 Pages Your WileyPLUS Account Manager Training and implementation support www.wileyplus.com/accountmanager MAKE IT YOURS! Fundamentals of Human Resource Management Tenth Edition David A. DeCenzo Coastal Carolina University Conway, SC Stephen P. Robbins San Diego State University San Diego, CA Tenth Edition Contributor Susan L. Verhulst Des Moines Area Community College Ankeny, IA John Wiley Sons, Inc. Associate Publisher Executive Editor Senior Editoral Assistant MarketingRead MoreBackground Inditex, One of the Worlds Largest Fashion Distributors, Has Eight Major Sales Formats - Zara, Pull and Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home Y Kiddys Class- with 3.147 Stores in 70100262 Words   |  402 Pages that I have had the pleasure of collaborating with and/or learning from during my time as a M.Sc. student and a researcher here at the IIIEE including Peter A, Jaakko, Tareq, Adriana, Zina, Chris R, Don, Allan, Carl L, Nicholas, Naoko, Andrius, Michael, Hanna, Peter K, Mà ¥rten, Lena, Philip, Dagmara, Thomas, Vladimir and Helen. I would also like to send a particular thank you to Gerd, Karin, and Kristina, past and present members of the administrative staff here at the institute who have facilitatedRead MoreManaging Information Technology (7th Edition)239873 Words   |  960 PagesManager: Mary Kate Murray Editorial Assistant: Jason Calcano Director of Marketing: Patrice Lumumba Jones Senior Marketing Manager: Anne Fahlgren Production Manager: Debbie Ryan Art Director: Jayne Conte Cover Designer: Bruce Kenselaar Photo Researcher: Karen Sanatar Manager, Rights and Permissions: Hessa Albader Cover Art: Fotolia Media Editor: Denise Vaughn Media Project Manager: Lisa Rinaldi Full-Service Project Management: Integra Software Services Pvt. Ltd. Printer/Binder: Edwards Brothers

Thursday, December 12, 2019

Case Study Of UBER Travis Kalanick’s Rollercoaster Reign -Sample

Question: Discuss about the UBER Travis Kalanicks Rollercoaster Reign. Answer: Introduction Post going through case study, UBER Travis Kalanicks rollercoaster reign, the report hereby presented would discuss and present issues in the organization attributed to leadership style, which has brought the startup worth $70 billion to an episode of nightmare and ridicule of world of successful CEOs, ofmanagement gurus as well as students and everyone else who is interested in UBER. The case study starkly brings forward the issue of leadership. Improper leadership style has prompted potential culture problem within organization. In absence of a firm leadership the organization has entered zone of criticism in matters related to the sexism in culture, male dominance, adoption of inappropriate means etc. Through the report emphasis has been laid on how good leadership could make or mar an organizations worth. How a good leadership be the catalyst to carry the organization to its pinnacle and how a misguided leadership could cause damage to its reputation and prevent building a decent brand image. It shall discuss the two traits of leadership mainly transactional and transformational in Ubers context. Finally, the report shall quickly provide some recommendations that could be immediately be adopted by UBER to turn over a new leaf. The Discussion The case study UBER Travis Kalanicks rollercoaster reign presents various issues currently happening with UBER or has happened in recent past. The report talks of the brash behaviour of Mr. Kalanick who could go to any length to achieve his goals. That would include him being callous and throwing around his machoism on self-purpose fulfillment. UBERs reputation is also muddled when it comes to handling subject of women. With Mr. Kalanick obtaining medical report of woman from India who was raped by the UBER driver, to him joking about service of Boob-er an on demand for women-only service in GQ magazine, picking up escorts in karaoke bars, promising hot chick' drivers for maximum 20 minutes a promotion technique for Lyon etc. All in all, Mr. Kalanick's approach is nowhere near reserved and safe zone. He has shown his style of a crappy businessman and has not presented the position he has achieved today with responsibility. The primary reason of this being lack of leadership from top management. The two types of leadership which could be mentioned here would be transactional and transformational leadership. A transactional leader would strictly restrict themselves to a transaction with his subordinates, mostly to get the performance. This is also called as management leadership. He would mostly use rewards and punishments for getting things done. He would mostly be doing damage control and strategizing post happenings to take up a defensive stance. Such leaders would be more focused on executing a plan and would use the motivation factor of the employee to get things done by them. Superb example could be coach of football team (Dumdum, Lowe Avolio, 2013, p.41). The coach has a plan which he usually discusses with the team and asks them to take up roles for proper execution. A transformational leader would rather become the reason for bringing about change in his team. He works along with his subordinat es to bring about the desired transformations. Such a leader, would mostly rely on charisma and infuse enthusiasm in his team. He would be proactive in his dealings and strategies which could be innovative. They are said to have vision and charisma, they empower as well as could stimulate intellectually. Steve Jobs is an example of such a leadership (Kark Shamir, 2013, p.82). He influenced not only Apple but inspired aspiring leaders alike. Importance of Leadership Leadership issues are evident in UBER case. We can gauge after reading the case study that Mr. Travanick uses arbitrary leadership which forces his colleagues to finish and accomplish the targets set by him. That could also be one of the reasons why there is a constricted environment in the organization. A good leader must understand and improvise on needs of his colleagues to collectively achieve their goals. Mr. Travanick needs to bring about a mix of transformational and transactional leadership styles within hismanagement techniques to effectively deploy strategies. He needs to understand the current scenario of the organization and must quickly arrest the unrest before the situation gets further out of control. By using appropriate leadership skills, he would not only be able to gain respect, he would also be able to repair the brand image of UBER. There are issues such as numerous sexual harassment cases unaddressed, unethical approach to sensitive issues such as obtaining medi cal records of a rape victim, reviewing it and commenting about it too openly, open sexism in office and behavior, e.g. - picking up escort women from an escort karaoke bar, letting the culture of male dominance prevail etc. which makes it clear the management on the top clearly is responsible for fostering organizational sexism. It is evident that representation of an organization in correct light is vital to a good external brand image and internal organizational culture where employees believe in the message being presented and act in the same light instead of straying. The leadership at Uber has yet to overcome this challenge. In fact, Uber continues to attempt and scrape its way up the ranking at the price of immoral status and a deprived public image, and the fresh intensification about the business's noxious workplace environment is a further suggestion of the lack of willingness in management to change things. Installation of proper systems to check spreading of a negative culture elements is required. As part of an image building of the organization, the processes would require to be strengthened. Expected Effects To maintain service standards, it is necessary to have mechanisms within the organization to gauge performance. Without a proper feedback mechanism, all attempts to maintain a good process is a failed attempt (Doyle, Francis Tannenbaum, 2013). Time and again Uber has crossed the boundaries of an ethical way of business (Rosenblat Stark, 2016) and resorted to means to overthrow its competitors or gain more customers. There are a lot of Silicon Valley entrepreneurs who present a case of strong desperation to achieving their visions (Cramer Krueger, 2016, p. 179) while de-prioritizing another ethos. Their organizations are simply fanatical with achieving growth and winning. Example being attempts to skirt APPLEs privacy rules the case brought a lot of bad publicity to UBER, they lost lots of subscribers and it took them almost 2 years to recover. Again, usage of Greyball (Dudley, Banister Schwanen, 2017) which provided UBER (Cohen et al., 2016) with geolocation information and get permits to localities where they were denied first. It has been researched and proved as well that usage of ethical means is important to safeguarding the organization from the damage of litigations, allegations of fraud (Chen, Mislove Wilson, 2015, p.499), multiplying positive brand image and establishing trust with customers to foster business further. Uber has already worked on a feedback system from its end customers about their services but internally as well, it should set up feedback mechanisms to ensure that the organization is functioning under an ethical leadership sticking to ethical means only for driving results. Recommendations Some of the recommendations for UBER could be implementing a strong body within the self for good-governance (Castaner Kavadis, 2013, p. 865). The good governance would oversee that the activities and practices that are carried out within the organization are not compromising and ethical (Kelly, Sullivan Reich, 2013). Good governance would promote confidence among employees (Christl, Kopp Riechert, 2017). It shall endow the council members with a sense of responsibility and confidence to do what is right. It shall lead to good and proper decision making within an organization. Not just that, it shall also assist the organization meet their legislative obligations with compliance (Tricker Tricker, 2015). Good governance also fosters a thriving environment to make ethical decisions as everything would be transparent to council members and every decision would be largely discussed and considered before implementation. Apart from this, Mr. Kalanick needs to accept his responsibilitie s as a leader and work on his attitude as well as leadership skills (Simon, 2017). He could get in touch with management/corporate gurus like late Bill Campbell. The experience could assist him in polishing the rough edges of his personality and help bridge gap from his brazen personality to a responsible and mature CEO (Gilbert, 2016, p. 26). Good leadership skills are sought by organizations and very important. People look to a leader to inspire, motivate and build respect. Everyone who is an achiever cannot be a leader and a leader believes in achieving with everyone together by not creating fault lines but rather build a progressive community. Apart from strategic thinking, to also organize and do proper action-planning. This is important not only from perspective to achieving vision and strategy of the organization itself but also do appropriate risk management so that organization does not go wrong in their action. Conclusion Thus, as is evident from the discussion of the case study, UBER has consistently presented its unruly behaviour and most of it was a waterfall effect from the top management. Mr. Kalanick has through his combative leadership, presented an example of do what it takes' attitude which was followed by his other execs in top management and eventually relayed to people working underneath them. People working under such leadership feel stressed and are always conscious. He could try to mould his leadership skills into a combination of transactional and transformational to bring in positivity in the culture of the company. He needs to implement strong control mechanism both for quality and feedback so that he can have an overview of functioning within the organization and the brand image. By bringing about a good leadership influence in his style, problems like sexism, male dominance, unethical means to win over businesses or gain competitive advantage would be curbed and Uber could reach its potential of a global organization favoured by potential employees. References Cohen, P., Hahn, R., Hall, J., Levitt, S. and Metcalfe, R., 2016.Using big data to estimate consumer surplus: The case of uber(No. w22627). National Bureau of Economic Research. Cramer, J. and Krueger, A.B., 2016. Disruptive change in the taxi business: The case of Uber.The American Economic Review,106(5), pp.177-182. Chen, L., Mislove, A. and Wilson, C., 2015, October. 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